![]() Clothing that offers high-quality fabrics, a tailored fit, and elevated but timeless designs at an affordable price point. Joseph DeAcetis: In your words, what are men seeking today in apparel?īrad Gartman : We built this brand to make clothing we would wear ourselves. We will continue to form new marketing partnerships and collaborations that appeal to a youthful audience, dominantly in the music and sports genres, which we know our customers identify with. Regarding our marketing to younger audiences: We bring a youthful inspiration to our product design and brand imagery, but rather than focusing on marketing to a specific generation we focus on creating high-quality, timeless apparel which we think transcends any trends. We also reach younger audiences by investing extensively in video and digital advertising through Instagram and Youtube. This has allowed us to customize and build broad product assortments for our customers, which has been a big differentiator. A big competitive advantage has been our unique combination of being able to build a great product, but also our operational ability to execute, due to our 20+ years of sourcing and industry experience. We target a 25-40 year old customer which is our sweet spot, but we are also capturing younger and older audiences. Our brand is resonating throughout Middle America, but also along the coasts. ![]() We will continue to form new marketing partnerships and collaborations that appeal to a youthful audience, dominantly in the music and sports genres, which we know our customers identify with.īrad Gartman: Our brand stands for premium quality, tasteful design detail, and a tailored/athletic fit which we believe allows us to stand out in the market and appeal to a broad age-range and demographic. Regarding our marketing to younger audiences: We bring a youthful inspiration to our product design and brand imagery, but rather than focusing on marketing to a specific generation we focus on creating high-quality, timeless apparel which we think transcends any trends. We also reach younger audiences by investing extensively in video and digital advertising through Instagram and Youtube. Joseph DeAcetis: In your words, what is your competitive advantage in the apparel market? How do you intend to market to Millennial's and Gen Z with advertising dollars?īrad Gartman: Our brand stands for premium quality, tasteful design detail, and a tailored/athletic fit which we believe allows us to stand out in the market and appeal to a broad age-range and demographic. ![]() After spending twenty years working in the industry, building and managing Men’s Private Brands at high-level corporate retailers including Macy’s, we both realized there was huge void for a new and evolved lifestyle apparel brand that offered premium quality, elevated design aesthetic, but at an accessible price range for a wide customer audience. Our vision was to create the next big, lifestyle brand that we would wear ourselves, built for longevity and category expansion. He has also consistently been ranked as one of the top three selections for 2019 fantasy football drafts by experts from Yahoo! Sports, The Washington Post, CBS, Sports Illustrated, and various other news outlets. For more information about McCaffrey, visit his profile on Brad Gartman: Flag & Anthem launched in 2016, founded by myself and Azod Mohit. In 2018, he became the Panthers franchise record holder of all-purpose yards in a season and won a spot on the Associated Press All-Pro team, a “more difficult honor to secure than the Pro Bowl.” (Carolina Panthers) McCaffrey is entering his third year with the Panthers and is expected to have a successful 2019 season. Subsequently, he was drafted #8 overall by the Panthers in 2017. McCaffrey starred in college at Stanford University, where he became known as "college football's most dangerous all purpose player" and set numerous school records during his 2015 sophomore season. ![]() Made of premium quality fabric and designed with the brand’s signature details, the collection is versatile enough to wear to work or on the weekend.Īll-Pro NFL player Christian McCaffrey is a running back for the Carolina Panthers. Flag & Anthem’s latest Fall ’19 Collection offers an assortment of versatile button-downs, elevated thermal henleys, graphic t-shirts, sweaters and vests and jackets. ![]()
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